◊ economy ◊
Las telenovelas are very popular in Mexico; it seems like everyone in Mexico watches one! People talk about it every time they have a chance. “Did you watch la novela last night?” they say. “Any idea what is going to happen tomorrow?” “Please record it for me…. Don’t tell me what happened until I watch it myself!” I’ve never seen anything like it! I was wondering why Las novelas were so important for Mexicans, and I was surprised to learn more about it.
Just to give you an idea of the importance of these shows to Mexico’s economy, let me tell you that the industry of soap operas is compared with the movie industry of Hollywood! Every year the Mexican soap opera industry can generate more than 100 million dollars.
A lot of countries in the world import Mexico’s soap operas, and this, too, has a huge impact on the economy. Las novelas from Mexico are being seen everywhere, including Russia, Japan, China, Africa, the USA, and all over North-, Central-, and Latin America, just to name a few! They are translated to other languages and the actresses and actors are recognized everywhere after participating in just one series.
Have you heard of “Ugly Betty,” the TV series? In Mexico it was originally a very famous soap opera that lasted about a year, and it even holds a Guinness world record for being the most successful telenovela of all time.
There are soap operas for everyone: for kids, teens, and adults. Las novelas are broadcast all day long! The themes vary, and there are some related to culture, history, society, teen drama, musicals, etc.
A lot of people watch them during lunch or dinner, kids watch them after school, and the ones that are shown at night are usually the most famous. Who knows—I may start watching one while I’m here…even though someone will have to record it for me when we go off to the next country!